The SoDA Report Team and Partners

SoDA serves as a network and voice for entrepreneurs and innovators around the globe who are creating the future of marketing and digital experiences.

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Lakai Newman, Communications Manager

A graduate of Emory University, Lakai Newman came to SoDA from a NY-based digital agency where he focused on creating compelling content for a number of blue-chip brands. He serves as SoDA’s primary steward and contact for communications, social media, and marketing efforts. Lakai also serves as Associate Editor and Head of Production for The SoDA Report, SoDA’s biannual trend publication that features primary research, thought leadership, and case studies from top digital agencies, production companies, and client-side digital marketing executives from around the world. He considers himself a natural “creative” that is passionate about global travel, cooking, pop-culture, and all things digital. 


Jessica Ongko, Designer

Since joining SoDA's Operations team in 2014, Jessica Ongko has been deeply involved with strengthening SoDA’s brand and visual identity while collaborating with agencies around the world to design and create publications, event signage, and both digital and physical assets related to the work of SoDA. A graduate of the Graphic Design program from advertising portfolio school, The Creative Circus, you’ll often find Jessica trotting the globe and working out of airports during long layovers.

Deltek is the leading global provider of enterprise software and information solutions for advertising and marketing firms and other project- and people-based businesses. Deltek customers include three out of the four largest global agency networks. More than 20,000 organizations and millions of users in over 80 countries around the world rely on Deltek to streamline operations and deliver more profitable projects, optimize resources, recruit and develop talent, research and identify opportunities, and win new business.

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Callum Broderick, North America Agency Management Practice

Callum has spent more than a decade in digital marketing, advertising and agency management. This experience, combined with an in-depth knowledge of project management practices, allows Callum to help agency teams optimize workflow and get the most out of resources – while protecting people and profits.

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Kimberly Sack, Sr. Product Marketing Specialist

Kimberly brings over 10 years of experience in driving product innovations and helping to deliver industry leading solutions. She has worked with professional services organizations such as Microsoft and its partners and is focused on working with clients to help bring products and solutions to market.


Gerda Yearwood, VP, Field Marketing

Gerda brings over 30 years of experience in marketing communications, field marketing and marketing automation with leading telecommunications and software companies.  As an accomplished marketing leader, Gerda is well known for building campaign management and marketing automation programs that contribute to significant pipeline growth. She has held senior marketing management positions at Software AG and Cable & Wireless. Gerda holds a BS degree in Journalism from West Virginia University. 

The opinions and viewpoints expressed in the articles in this publication are those of the authors, and do not necessarily represent or reflect the opinions or viewpoints of SoDA.