Welcome to this special edition of The SoDA Report on Trends in AR, VR, & Mixed Reality, developed in partnership with Microsoft.

We are thrilled to feature this report in a series of white papers released under The SoDA Report On… moniker designed to conduct deep dives on a targeted issue which impacts the companies and people who are creating the future of marketing and digital experiences.

As devices become more powerful and capable of creating higher quality visuals, AR and VR are becoming increasingly sophisticated. Within this special report, leaders from the SoDA community dive into the current and future state of AR, VR and Mixed Reality. Read as they share their latest project work and dive into the methods, mindsets and capabilities that enable them to succeed in a world where creative, design, technology and customer experience are immersive and inseparable.

I’d like to thank the Microsoft team for their support of SoDA and the SoDA Report series. If you are interested in becoming a subscriber of The SoDA Report, please email SoDA and we will ensure you have priority access to the release of upcoming editions. 

We hope you enjoy this report and, as always, welcome your feedback, ideas, and contributions for future editions.

Lakai Newman, Managing Editor and Head of Production, The SoDA Report