Welcome to this special edition of The SoDA Report on Trends in Personalization, developed in partnership with Sitecore.

We are thrilled to feature this report in a series of white papers released under The SoDA Report On… moniker designed to conduct deep dives on a targeted issue which impacts the companies and people who are creating the future of marketing and digital experiences.

 Delivering personalization to consumers at scale requires a combination of the right data and the right technology. Authors from Perficient Digital, Dept, Microsoft, Deepend and others speak to the rise in demand for these experiences, the successes (and candid challenges) that agencies are facing to remain ahead of the curve, the way in which they’re working with clients to deliver timely and innovative results, and the tools required in order to do so. 

 I’d like to thank the Sitecore team for their support of SoDA and the SoDA Report series. To become a subscriber of The SoDA Report, please email SoDA and we will ensure you have priority access to the release of upcoming editions. 

We hope you enjoy this report and, as always, welcome your feedback, ideas, and contributions for future editions.


Lakai Newman, Managing Editor and Head of Production, The SoDA Report