Welcome to this special edition of The SoDA Report on Agency Operating Practices, developed in partnership with Deltek.

We are thrilled to feature this report in a series of white papers released under The SoDA Report On… moniker designed to conduct deep dives on a targeted issue which impacts the companies and people who are creating the future of marketing and digital experiences.

If you can measure it; you can manage it. Measuring performance is a vital part of running a successful agency. The need to analyze and adjust, whether it be your people, cash flow or scopes of work, is the new normal and part of being a modern agency. Ensuring the right data is easily available has also become a priority.

Agencies face the challenge of choosing which metrics to use when measuring key factors like project performance, labor capacity, client profitability, overall financial health and employee satisfaction. What metrics matter most for your agency? What helps you decide how profitable a project is? How do you eliminate too many guesstimates? What metrics help produce a better SOW? How can you tell when capacity is truly maxed or employee retention could become a problem?

Authors from The1stMovement, Handsome, Deltek and more share real-life examples of challenges, modifications, successes and tools to shed insight into agency operating best practices.

I’d like to thank the Deltek team for their continued support of SoDA and the SoDA Report series. To become a subscriber of The SoDA Report, please email SoDA (info@sodaspeaks.com) and we will ensure you have priority access to the release of upcoming editions. We hope you enjoy this report and, as always, welcome your feedback, ideas, and contributions for future editions.


Lakai Newman, Managing Editor and Head of Production, The SoDA Report