Welcome to this special edition of The SoDA Report on Agency Metrics that Matter, developed in partnership with 10,000ft.

We are thrilled to feature this report in a series of white papers released under The SoDA Report On… moniker designed to conduct deep dives on a targeted issue which impacts the companies and people who are creating the future of marketing and digital experiences.

The importance of what to measure, how to measure, and translating those results are critical to every agency’s bottom line. Within this special edition of The SoDA Report, marketing and business leaders discuss creative opportunities for business performance measurement. They grapple with topics such as transparency, budget tracking, promoting and maintaining healthy levels of team and client satisfaction, benchmarking data, and much more. Authors from Stink Studios, August, Viget and 10,000ft share real-life examples of challenges, modifications, successes and tools to continue the conversation of agency metrics that matter. 

I’d like to thank 10,000ft for partnering with us on this valuable initiative. To become a subscriber of The SoDA Report, please email SoDA (info@sodaspeaks.com) and we will ensure you have priority access to the release of upcoming editions. We hope you enjoy this report and, as always, welcome your feedback, ideas, and contributions for future editions.


Lakai Newman, Managing Editor and Head of Production, The SoDA Report