The SoDA Report Team and Partners


SoDA is the leading global network for digital agency leaders, creative innovators and technology disruptors. With more than 100 agencies spanning 6 continents, our members help the world's most progressive brands imagine and create the future of digital experiences.

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Lakai Newman, Communications Manager

Lakai joined the SoDA Operations team as Communications Manager in March 2014. In his role, Lakai combines his expertise as a brand storyteller and innovative marketer to lead the development and execution of marketing and communication strategies to evolve, promote and protect the SoDA brand and reputation. He also serves as Head of Production and Managing Editor for The SoDA Report, the organization’s trend publication which features compelling research insights, global thought leadership and award-winning project showcases. A graduate of Emory University, Lakai considers himself a natural “creative” that is passionate about global travel and culture, cooking, and all things digital.


Jessica Ongko, Designer

Since joining SoDA's Operations team in 2014, Jessica Ongko has been deeply involved with strengthening SoDA’s brand and visual identity while collaborating with agencies around the world to design and create publications, event signage, and both digital and physical assets related to the work of SoDA. A graduate of the Graphic Design program from advertising portfolio school, The Creative Circus, you’ll often find Jessica trotting the globe and working out of airports during long layovers.


Sitecore is the global leader in experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud™ empowers marketers to deliver personalized content in real time and at scale across every channel—before, during, and after a sale. More than 5,200 brands––including American Express, Carnival Cruise Lines, Dow Chemical, and L’Oréal––have trusted Sitecore to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.

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Paige O’Neill, CMO

As Chief Marketing Officer of Sitecore, Paige leads Sitecore’s global marketing organization including marketing strategy, product marketing, communications, demand generation, partner marketing, field marketing, and branding. With over 20 years of experience in senior marketing roles, Paige is a data-driven CMO with a track record of accelerating growth and has a passion for developing thought leadership programs that build strong awareness and differentiate companies from the competition. 

Paige was recently named by B2B Magazine as one of the top 20 female tech marketers making an impact in the industry.  She was also featured in 2018 as a top influencer by the Bluewolf Women Innovators Network.

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Vijayanta Gupta, Global Vice President of Strategy & Industries

Vijayanta Gupta is the Global Vice President of Strategy & Industries for Sitecore. His team is responsible for Sitecore's industry-specific growth strategy. In addition, his team is also responsible for providing strategic guidance to empower clients and partners for deriving maximum business value from their investments in Sitecore-powered digital transformation. Vijayanta advises senior executives across industries on their digital strategy, is a sought-after keynote speaker regarding digital transformation, and his perspectives on customer experience transformation are regularly published. He also serves on the advisory board of sports-tech and AI-focussed start-ups in India and UK. 

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Mike Shaw, Product Marketing Manager

Mike leads the charge for championing excellent customer experiences in order to impact business results for Sitecore customers. Before joining Sitecore, Mike worked extensively with Sitecore implementing best practice personalization and contextual marketing techniques for a wide range of industries and companies.

The opinions and viewpoints expressed in the articles in this publication are those of the authors, and do not necessarily represent or reflect the opinions or viewpoints of SoDA.