The SoDA Report Team and Partners

SoDA serves as a network and voice for entrepreneurs and innovators around the globe who are creating the future of marketing and digital experiences.

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Lakai Newman, Communications Manager

Lakai joined the SoDA Operations team as Communications Manager in March 2014. In his role, Lakai combines his expertise as a brand storyteller and innovative marketer to lead the development and execution of marketing and communication strategies to evolve, promote and protect the SoDA brand and reputation. He also serves as Head of Production and Managing Editor for The SoDA Report, the organization’s trend publication which features compelling research insights, global thought leadership and award-winning project showcases. A graduate of Emory University, Lakai considers himself a natural “creative” that is passionate about global travel and culture, cooking, and all things digital.


Jessica Ongko, Designer

Since joining SoDA's Operations team in 2014, Jessica Ongko has been deeply involved with strengthening SoDA’s brand and visual identity while collaborating with agencies around the world to design and create publications, event signage, and both digital and physical assets related to the work of SoDA. A graduate of the Graphic Design program from advertising portfolio school, The Creative Circus, you’ll often find Jessica trotting the globe and working out of airports during long layovers.

Deltek is the leading global provider of enterprise software and information solutions for advertising and marketing firms and other project- and people-based businesses. Deltek customers include three out of the four largest global agency networks. More than 20,000 organizations and millions of users in over 80 countries around the world rely on Deltek to streamline operations and deliver more profitable projects, optimize resources, recruit and develop talent, research and identify opportunities, and win new business.

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Nancy Murray, Director of Solutions Engineering

Nancy leads solutions engineering at WorkBook, Deltek’s global agency management solution practice designed specifically for advertising, creative and digital marketing firms. She is dedicated to the delivery of exceptional data intelligence and best-in-class products to “service-driven” agencies. A native of Quebec, Nancy has a comprehensive background in radio/broadcast, enterprise-level organizations, communications & agencies as well as worldwide technology transformations for over 20 years.

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René Praestholm, Global VP of Agency Solutions

René started his career in 1999 as a project manager overseeing large and small business software installations with global advertising networks. He was the first employee at WorkBook (acquired by Deltek in 2017) and has worked on more than 250 implementations of the creative agency management system. With his profound knowledge and experience in the agency industry, René knows how a modern agency should be run. He is now working as the Global VP of Agency Solutions with Deltek out of the Copenhagen office.

The opinions and viewpoints expressed in the articles in this publication are those of the authors, and do not necessarily represent or reflect the opinions or viewpoints of SoDA.